Monday, April 23, 2012
I received a marketing email today from one of the online jewelry suppliers and was disappointed to read, “Each Wednesday, you have the oppertunity to save big….”. Now, I know we all make mistakes from time to time, but this is the second instance of this same mistake, from the same vendor.
The purpose of this blog post is not to call out a particular vendor but to emphasize the importance of making a good first impression. What do you think about a company when their marketing materials have misspelled words, grammar errors, or terrible formatting? To me it is a poor reflection on the company and I wonder what my experience will be like as a customer. As the old saying goes, “You won’t get a second chance to make a first impression.”